Your Marketing
Isn’t Broken.
It’s Just Not Working Together.
We build and run complete marketing systems for builders so you can attract the right clients, win better jobs, and build a pipeline you can actually rely on.
You’ve got a website.
You’re posting on socials.
Maybe you’ve tried ads.
But if your pipeline still isn’t consistent… that’s a problem.
Because inconsistent work creates pressure. On your cashflow. Your team. Your decisions.
Most builders we speak to fall into one of two camps:
You’re doing decent revenue… but still relying heavily on word of mouth
Or you’re in a stop-start cycle — great at building, but short on cashflow
Either way, the result is the same.
Your pipeline isn’t predictable. And in this market, that kind of uncertainty can hold your business back.
Because it’s not about working harder. It’s about having a system that actually brings work in.
Most builders don’t have a lack of marketing problem. They have a disconnected marketing problem.
A website that looks good but doesn’t convert
Social media that’s active but not strategic
Leads coming in… but no follow-up system
Referrals happening… but nothing to scale them
Individually, these things aren’t wrong.
But without a system, they don’t work.
At Pop That, we design and run a complete sales and marketing engine for builders.
We build your marketing into a system.
One that connects how you get seen, how you generate enquiries, and how you actually win the work.
Gets you seen by the right people
Turns interest into real enquiries
Helps you convert more of the jobs you actually want
Keeps your pipeline moving without relying on luck
We don’t just
“do marketing.”
We connect the pieces so they actually perform.
Here’s how we structure it:
Getting you in front of the right clients through SEO, ads, content and email.
Turning traffic into real enquiries through high-performing websites, remarketing, and social proof.
Helping you win more jobs with better proposals, lookbooks, WOW Packs, and credibility tools.
Staying top of mind with automated follow-up, reviews, and project marketing.
We’ll build the system around how you want to operate.
Whether that’s fully managed, or supporting your team internally.Either way, the focus is the same. Making it work.
Why Are Some Builders Always Busy — While Others Rely On Luck?
Most builders aren't short on effort. They're missing a system. This guide will show you why marketing succeeds for some builders, fails for others, and how to become the type of business that marketing actually works for.
Most builders focus on generating leads. The best builders build systems. Learn the practical steps that help turn visibility into enquiries, enquiries into projects, and projects into long-term growth.
Here's what we see all the time.
01
Builders are great at delivering projects and getting referrals…
02
…but they’re missing the front half of the journey — where new work is actually created.
03
That’s where the biggest opportunity is.
And it’s also where most businesses fall short.
This isn't about doing more marketing. It's about better outcomes.
$1.4M
If your average build is $700K… Just two additional projects a year is $1.4M in additional work. That doesn’t require a complete overhaul. It often comes down to small improvements in the right places.
2% → 5%
If 100 people visit your website and only 2 enquire, that’s a 2% conversion rate. If that improves to 5%, that’s more than double the number of leads. Same traffic. Better result.
You don't need to do everything at once.
01
Lookbook and referral assets to help you win more of the jobs already in front of you.
02
A website and lead magnet that captures and converts traffic into real leads.
03
Lead generation campaigns designed to create consistent pipeline and quick wins.
04
Follow-up, CRM, reporting, and ongoing optimisation.
What this looks like in practice
Cambridge Building
When Cambridge Building first partnered with Pop That, enquiries were inconsistent and most work came through referrals. Marketing and sales systems were limited, making it difficult to forecast future work.
We helped strengthen their sales process with a builder lookbook, improved proposal assets, clearer positioning, and a more structured approach to lead management. We then introduced targeted lead generation campaigns focused on attracting better-fit projects.
Today, Cambridge Building is booked out, with marketing campaigns able to scale up or down based on capacity.
"Before working with Pop That, most of our work came through referrals and word of mouth. Now we have a much clearer marketing and sales system, and the quality of enquiries has noticeably improved."
— Jay, Cambridge Building
- More consistent enquiries
- Higher-quality leads
- Stronger conversion process
- Greater confidence in forecasting workload
Leighs Construction
Leighs Construction first engaged Pop That in 2021 to support the design of their bi-monthly magazine. What began as a single project quickly grew into a broader marketing partnership.
Over time, we supported website redevelopment, brand refinement, digital assets, and ongoing marketing initiatives to strengthen their market presence.
The result was a more cohesive and professional brand experience that better reflected the scale and quality of the Leighs business.
"Pop That quickly became more than just a supplier for us. They understood our brand, our standards, and consistently delivered work that reflected the quality of what we do."
— Marketing Team, Leighs Construction
Banished
Music
Banished Music has partnered with Pop That for more than seven years, working together across campaigns, advertising, content, and marketing strategy for tours, artists, and events. In the past 12 months:
• $26,000+ ad spend managed
• $465,000+ attributed revenue
• 18.03x average ROAS
To date, we've delivered more than 180 campaigns, combining creative production with strategic execution to drive measurable commercial results.
"Pop That genuinely feels like part of our team. They care about the result, understand our audience, and consistently deliver campaigns that perform."
— Banished Music Team
Meet the team
This is a people business, if we’re going to work together, you’ll want to know who you’re dealing with.
Architecture background. Connects strategy to outcomes and keeps things aligned from a business perspective.
Keeps everything moving — clear communication, organised delivery, nothing slipping through the cracks.
Cuts through the noise. Shapes positioning, messaging, and direction so what we build actually works.
Leads our design output. Creates assets that look sharp and convert.
Brings ideas to life across design and motion, across formats and platforms.
Nearly eight years with us. Behind the campaigns — making sure your spend delivers.
So you can stay focused on the builds…
While we focus on your pipeline.
At this point, you’ve probably got a sense of where things aren’t quite working.
The question is what to do next.
Book a Marketing Growth Audit
You'll sit down with me and one of our team, and we'll map out your current system — what's working, what's not, and where the biggest opportunities are.
