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You don’t rise to the top of your game as All Blacks captain without knowing a thing or two about the importance of health and nutrition. That’s why Kieran Reed was the ideal fit as Wellness Ambassador for Swisse.

With a noteworthy sports star on board, Grace PR partnered with us here at Pop That to capture Kieran at the KIDS product activation at Verran Primary School. The event was all about raising awareness of good sources of nutrition and it was our role to capture and share this one-of-a-kind wellness learning session.

Good, nourishing content
On a crisp August morning

Two of our remarkable content creators went along to the school to capture the magic. We filmed the kids completing the Zorb Challenge, then their school assembly with a few captivating words from Kieran Reed and a special training session to engage the kids in physical activity, highlighting the importance of wellness.


In a nutshell

We knew it was important to capture the overall spirit of the day. That meant filming the special interactions between the kids and a sporting legend. In a nutshell, we succeeded in what we set out to do, which was to highlight the importance of wellness and show its potential to inspire kids on a life-long journey of wellbeing.

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