How video can boost your business during lock-down!

The ongoing Covid-19 pandemic has introduced a lot of challenges for businesses large and small. With a lot of the population stuck indoors, it’s easy to feel like things are at a standstill - though one notable side effect of the lock-down that opportunistic businesses are already seizing is increased engagement through social media.

Video content, in particular, has witnessed a sizable surge in viewership over the course of the pandemic, with more eyes on screens than ever before.

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Many demographics are using social media more frequently to connect with friends and family, while others are turning to these platforms for the first time. To sum it up: now is the perfect time to tell your story.

Streaming services like Netflix and Disney+, which typically experience fluctuations in viewership over the week, have noticed much more consistent and high viewership figures while their audiences are at home. Netflix’s latest hit, Squid Game, has become their most popular series ever, with their previous record-breaker Bridgerton releasing at the end of 2020 - another pandemic success.

You don’t have to be a multi-billion dollar streaming platform to release successful video content. Social media platforms have been adopted rapidly over the past two years. Instagram reported a 70% increase in the viewership of live-streams within the first month of lock-down, and the same is true for other platforms, too.

Photo by Mollie Sivaram on Unsplash

This data points towards two fundamental truths: that more people are engaging with video content, and that a lot of this content is self-shot. Some of the most successful video content throughout the lock-down has been in the “DIY” and “feel good” genres, as viewers look for emotionally engaging and interactive content while they’re stuck inside.