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How video can boost your business during lock-down!

The ongoing Covid-19 pandemic has introduced a lot of challenges for businesses large and small. With a lot of the population stuck indoors, it’s easy to feel like things are at a standstill - though one notable side effect of the lock-down that opportunistic businesses are already seizing is increased engagement through social media.

Video content, in particular, has witnessed a sizable surge in viewership over the course of the pandemic, with more eyes on screens than ever before.

Many demographics are using social media more frequently to connect with friends and family, while others are turning to these platforms for the first time. To sum it up: now is the perfect time to tell your story.

Streaming services like Netflix and Disney+, which typically experience fluctuations in viewership over the week, have noticed much more consistent and high viewership figures while their audiences are at home. Netflix’s latest hit, Squid Game, has become their most popular series ever, with their previous record-breaker Bridgerton releasing at the end of 2020 - another pandemic success.

You don’t have to be a multi-billion dollar streaming platform to release successful video content. Social media platforms have been adopted rapidly over the past two years. Instagram reported a 70% increase in the viewership of live-streams within the first month of lock-down, and the same is true for other platforms, too.

This data points towards two fundamental truths: that more people are engaging with video content, and that a lot of this content is self-shot. Some of the most successful video content throughout the lock-down has been in the “DIY” and “feel good” genres, as viewers look for emotionally engaging and interactive content while they’re stuck inside.

The best part about these genres is that they’re broad and easily adaptable, which means there are countless ways to produce content that aligns with the values of your business.

The success of self-shot content on TikTok and Instagram has also proven that smaller businesses need not commit to a large production in order to find success online.

With guidance and technical support, Pop That has been able to get several businesses into the online video space without having to meet on-location: whether that be in editing a client’s selfie-vid or by creating an entire animation from scratch.

Photo by Sam McGhee on Unsplash

Depending on the business, your audience may even respond better to a looser, more informal style of content. If you’re willing to engage with your demographic and keep an eye on trends, you can start generating buzz in no time at all.

Platforms like Instagram and TikTok are always generating new and versatile trends that can be adapted to your business, so don’t be afraid to hop on the bandwagon!

Regardless of how you want to level-up your business, Pop That is ready to provide support and guidance to create the content your audience craves - so don’t hesitate to get in touch!

If you’re interested in learning more about our work under COVID-19 conditions, check out our case studies on Periscope and OnePure!


In my opinion, every business should have a social media page where you can post videos. From the usual promotional offers to new product announcements etc.

I can record a screen capture video, not too long ago I learn more how to create such a video and edit it for potential customers.

Just let me know in PM.

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