It’s impossible to imagine rising to the top of your game and being the All Blacks captain without knowing a lot about health and nutrition! That’s why Swisse has partnered with Kieran Read as a Wellness Ambassador. We partnered with Grace PR and were tasked with capturing Kieran at the KIDS product activation at Verran Primary; to raise the awareness of good sources of nutrition.
On a crisp morning in August, we filmed kids completing the Zorb Challenge, their school assemble with a few excellent words from Kieran and a special training session with the man himself.
After previously working with Grace PR, on Heartland Potato Chips’ brand video and social media campaign, they knew we would go above and beyond to achieve another great result within a tight schedule.
It all happened quickly and, although the morning was planned to a T, the schedule required us to be flexible on the day. We were prepared, with three cameras following the action, our production team were able to adopt different roles as the activation rolled out.
EDUCATION, INTERACTION AND PRESENTATION
Kieran is on a mission to make sure kids are getting the right amount of vitamins and minerals from a balanced diet.