NESTLE
Pop That has had the privilege of working with Nestlé on a variety of exciting campaigns over the past two years. We’ve built a close relationship through our collaborative approach, which is great for an established brand with a large reputation like Nestlé!
One of our stand-out projects was Nestlé's Healthy Active Kids initiative. We created outstanding visual and social content and curated their marketing campaign to communicate the value of healthy eating and staying active for young kids. Together with Nestlé, we noted the importance of a visual and story-driven approach to communicating this idea. Nestlé understood the power of strong storytelling and we've loved going above and beyond to meet their exceptional standards, a process that's been a joy every step of the way!
Building successful campaigns
Spreading the word
Along the way we documented and rolled out content for Nestlé’s sponsored ‘Auckland Round the Bays’ event, as well as their involvement with 2020’s Fieldays, using our expertise in video and photography. Our animation experts also created a striking video documenting the "Life of a Kit Kat!"
We’ve also taken great pride in documenting Nestlé's shift in focus to more sustainable practices and their dedication to education in this space.
#good
A success story
One of our proudest moments was creating an outstanding video showcasing their ‘NZ Chef Liquid Concentrates’ for a worldwide internal Nestlé competition. Nestlé NZ wanted to shine a light on how they had exceeded their targets with their new product, all within about five months of launch, and that’s where we came in!
Pop That created a video sharing this story and Nestlé NZ came away with the Bronze Award, holding their own against bigger campaigns with much bigger budgets, which was a massive win! We were lovingly referred to as the 'Dream Team' by Nestlé NZ, because of our ability to achieve what we always set out to do - hitting the mark. *Chef’s kiss!*
At Pop That, we’ve been able to build remarkable partnerships with businesses we believe in and Nestlé is no exception! Most of all, watching our relationship flourish as their business thrives is the biggest reward we could ask for.
