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Explore the Whale Tales Art Trail in person or online!

We're proud to be supporting the World Wildlife Foundation on its Whale Tales project, which places beautiful sculptures all over Tamaki Makaurau.

If you've been to the Te Atatū Peninsula over the past week you might've noticed something special on the horizon. Our very own Pop That sponsored tail is just one of eighty Big Broos (full sized tail sculptures) that have been scattered across Auckland as part of WWF's ambitious Whale Tales Art Trail. The City of Sails has been transformed into the City of Tails for the next three months, with sculptures populating streets, parks, and other open spaces.

The best part? It's all for our moana, and the life that lives within it.

Beyond sponsoring the event through our tail, Pop That has been lucky enough to get hands-on with the project to create digital materials. Our web design team has been busy creating the online shop so fans can buy merchandise and support a great cause at the same time, while also building the framework for something truly special: the Whale Tales Virtual Trail.

Pop That's video team travelled all over Auckland to capture 360° footage of each and every sculpture, so anyone can explore the trail from home. At the launch event, Pop That hosted a Virtual Reality booth so sponsors from all over the city could check out each others' tails!

Alongside the Virtual Trail, Pop That were tasked with photographing each and every tail before they were moved to their final locations. It was a massive undertaking, but being able to capture and experience all the gorgeous designs made it worth the effort!

If you can’t find time to see the tails in their natural habitats, keep an eye out for the Whale Tales Farewell Weekend at the end of April, which will bring all the sculptures together at Silo Park for a great weekend of family friendly activities.

Following that, sculpture lovers will have the opportunity to take their favourite tail home during the Whale Tales Auction on the 2nd of May. All proceeds from the auction will go right back to the Hauraki Gulf, so this is a great opportunity to protect our blue backyard.

We’re so proud to be participating in this amazing project and to have contributed to such a brilliant cause. If you’re exploring the trail, keep an eye out for our tail at Te Atatū Peninsula, at the Harbour View Beach Reserve, and you could go in the draw to win an awesome prize pack, including a $5,000 web, video and marketing voucher towards a charity of your choice!

This wouldn’t have been possible without the support of our business partners, friends, and family, so more than anything: thank you!

Happy trails!


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