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Why Your Mindset Matters More Than You Think
What if the way you think about stress could actually change how you experience it? In this blog, we explore the science behind mindset—drawing on insights from psychologist Alia Crum and the Hidden Brain podcast—to show how a simple perspective shift can transform pressure into purpose.
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Revisiting Pop That’s Early Projects, 9 Years On
Every great story starts with a spark. For us at Pop That, it began with a leap of faith, a few gutsy “Why nots?”, and a desire to do things differently. As we approach nine years of creative adventures, we’re taking a look back at some of the early projects that helped shape who we are today.
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AI: The Creative Revolution You Can’t Ignore
AI is shaking things up, big time! Whether it’s transforming how we market, create, or run businesses, it’s no longer just for tech nerds or sci-fi movies—AI is opening doors for everyone. And here at Pop That, we’re using the latest AI-driven tools to do just that: bring bold, innovative solutions to our clients.
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We don't just build you a website; we hand you the keys!
If you’ve ever worked with an agency to build a website for your brand, you might have been a little frustrated at how often you needed to ask (and pay) them to update something simple on your site after it’s been built. You might need to update your address or add in a new service—something that might take only five minutes—but you’re locked out of your own website!
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Investing in Growth: Navigating Sales and Marketing Budgets
A Strategic Guide to Allocating Your Budget for Maximum Impact
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BeReal: Real evolution or evocative recycling?
The results are in; BeReal is officially the most downloaded app right now. Dubbed the ‘anti-instagram’ it intends to change the way we use social media. Allegedly.
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Is it the end of the emoji era?
It’s September 19th, 1982 and computer scientist Dr Scott E. Fahlman of Carnegie Mellon University has got himself in a bit of a pickle. After sending a message to his coworkers that (he thought) was clearly sarcastic, he now has everyone in the office sending him sideways glances thinking he's a bit of a lunatic.
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Don’t just listen to us… Testimonials from Pop That partners!
The highlight of our work has always been connecting with clients. We love being a part of your story, whether it’s a big company doing something new, or a few people working out of a garage.
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What’s Poppin’ — March
It’s a special day for Pop That, with Friday the 25th marking International Waffle Day! Here at Pop That, we pride ourselves on our ability to waffle endlessly, and in the spirit of the season, here we go.
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Calling young musicians! The Youthtown Songwriting Competition is on!
We were thrilled to help with last year’s Youthtown Songwriting Competition, creating dozens of videos to share the winners’ outstanding tracks across Facebook and Instagram.
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Explore the Whale Tales Art Trail in person or online!
We're proud to be supporting the World Wildlife Foundation on its Whale Tales project, which places beautiful sculptures all over Tamaki Makaurau.
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A year in images!
It's been a huge year for Pop That, and we feel unbelievably lucky to have shared it with you! We wanted to get a bit sentimental and share just a few moments from the past year.
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How we set up EightyTwo Interiors with a fresh website!
The team’s been loving all of the websites we’ve been able to create this year, so we thought we’d shine the spotlight on a design we recently delivered to EightyTwo Interiors.
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